Ardyss International business owners: It’s time to learn what it REALLY takes to become a top 2% producer Are you determined to climbing to the top of your comp. plan?
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You have to learn how to market- like a REAL business!
I’ve been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Make Attrition A Non-Issue
More than 80 percent of the people in your Ardyss International organization will quit the business within the first year. Ardyss International business builders are taught two tactics to boost retention, but each strategy creates other problems.
1) The first strategy is to assist your new Ardyss International reps to get into profit quickly, so they have reason to stay in the game. By attempting to get every new Ardyss International distributor making money right away, you end up devoting a HUGE amount of time on the people least capable of sponsoring new Ardyss International reps themselves. This takes focus away from your best people, the top 20% of your Ardyss International downline that will drive 80% of all your income. By focusing on the wrong people, you foster dependency.
2) The second approach is to get your Ardyss International downline members to feel part of the team, something bigger than themselves, so they want to stay part of the group. Ardyss International team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This strategy can foster dependency. Many of your weaker-performing team members will stick around because they like being part of the team…But these people will NOT sponsor others by themselves routinely into Ardyss International and will require LOTS of team support in order to stay in the game.
You’re running a business, not a self-help group. A totally different approach to addressing attrition is not to try to increase retention, but to make attrition almost irrelevant to your business. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. Attrition becomes a smaller problem when you rely less on your Ardyss International downline for residual income. Another solution to your attrition problem is to promote a high ticket direct sales opportunity (sometimes called a top tier) that pays commissions of $1000 or more per sale. In contrast, most network marketing comp plans such as Ardyss International pay a $50-$100 sign-up bonus for each new rep you sponsor, forcing you to build a large team and build a large residual check to make a full-time income. If you earn a commission of $800 or more each time you sponsor a new rep, it’s like you’re earning 3-4 years of residual income checks up front, so it doesn’t matter if this new person quits, because you get paid so much up front. This makes retention a non-issue.
- Don’t Present Your Opportunity – Let The Tools Present
A presentation tool is a recording such as a recorded webinar or online streaming video that presents your company, management team, comp. plan, etc. For decades, millionaire top producers in companies such as Ardyss International have relied on sales tools to do the presenting for them. It’s important that you also rely on sales presentation recordings.
Relying on sales tools in your Ardyss International business has several benefits:
- Because top producers usually create presentation tools, you get to leverage the credibility of this expert to close sales for you
- Your prospects get the same polished presentation every time
- You save LOTS of time by letting a tool deliver your presentations for you
- There’s no need for new reps in your Ardyss International business to learn how to present your opportunity
- Prospects will see how easy it is to put someone in front of a recorded presentation, as opposed to learning to present, and your sign up rates will rise
Online video is one of the simplest sales presentations. I use a lot of online video in my marketing and it’s *very* effective in closing sales on autopilot. If Ardyss International doesn’t have an online presentation to which you can direct prospects, ask a top producer in your upline to create one. Produce your own sales tool when you’re ready. Use duplicable sales tool. You will build a larger Ardyss International business as a result.
- Transform Into A Magnetic Sponsor
Being a magnetic sponsor is about compelling prospects to seek you out and sign up with you in Ardyss International. This is totally different than what Ardyss International reps are usually taught, which really amounts to chasing people down. To be a magnetic sponsor in Ardyss International, the first tactic is to establish credibility. You must show prospects that you can teach them how to absolutely thrive in their Ardyss International businesses.
Build your credibility by teaching. Create instructional content and post it on your blog, on Facebook and elsewhere. Building a list is the second strategy. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
The third strategy is to build up a following. Your Ardyss International will grow in proportion to the size of your online following. The people who are your followers are the people who plug in and consume your content pretty much every day. These are the easiest people in the world to sell to. Building trust is the fourth tactic of a magnetic sponsor. It’s vital to help prospects feel they know, like and trust you. Be authentic in your marketing. Teach useful skills. Be ruthlessly consistent in your marketing. By following through on these four tactics of a magnetic sponsor, you will attract prospects who ask to join your Ardyss International opportunity.
Eduardo Kooliantra has educated thousands of business owners how to grow businesses like Ardyss International. Go to his website to learn to grow your Ardyss International Review business.